GDPR – Profiling – A Quick Overview

Although the 1995 Data Protection Directive included the right for people not to be subject to decisions based solely on automatic processing of data, the term “Profiling” was not legally defined. “Profiling” makes an appearance twenty three times in the new General Data Protection Regulation (GDPR) and its importance is no doubt a response to the advances in Big Data Predictive Analysis. Article 4 defines “profiling” thusly: (4) ‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict Read More